Dryer Vent Wizard is a locally owned dryer vent cleaning and inspection service with nearly two decades of experience in the Greater Cincinnati area. When they came to Pauly Vision, the business was strong. The marketing just was not keeping up.

• Established customer base with a proven track record
• Limited awareness among new residential and commercial prospects
• No clear brand identity to drive new customer acquisition

DVW wanted to grow. That meant reaching new customers in both the residential and commercial markets. Pauly Vision identified two things that needed to happen:

Make the brand impossible to ignore. Dryer vent cleaning is a niche category. Most people do not think about it until something goes wrong. We created Flint, an original brand character and mascot deployed across TV, social media, and print. Flint gave DVW a face, a personality, and a reason for new customers to stop and pay attention.

Take the guesswork out of marketing decisions. Beyond the creative, Pauly Vision plugged in as a fractional CMO and took on full-service execution across every channel:

• Performance marketing vendor management
• Social media management
• Email marketing
• Event activation
• Print and creative production

Every vendor relationship, every media placement, every dollar spent ran through a strategic lens to make sure it was working toward the right outcome.